About Us

PEP is a South African institution. Starting with one store in 1965, today we are the largest single brand retailer in the country with stores in almost every town and village, where we often provide a lifeline to local people with affordable, good quality merchandise.

clothing and footwear

PEP Kid
cellphone

cellular products
and airtime

homeware

PEP Towels
elizabeth

FMCG products

Financial Products

PEPtxt is a free messaging service for PEP customers who subscribe and download the application on their mobile phones. It allows them to stay connected and communicate for free.

PEPtxt
PEPCell

PEPCell and PEP Home are stand-alone stores that focus on cellular and homeware products.

PEP Home

Facts about PEP

  • More stand-alone home-ware stores - PEP Home - are being opened.

  • PEP sells 4.2 disposable nappies every trading second - that's 43 million nappies a year.

  • More than 12 000 people are employed by PEP.

  • PEP aims to be the friendliest retailer in Southern Africa.

  • PEP opened its first store in 1965 in the Northern Cape.

  • PEP sells 47% of all cell-phone handsets in South Africa - 6.5 million cell-phone handsets a year.